Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBPUB401 Mapping and Delivery Guide
Develop and apply knowledge of public relations industry

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBPUB401 - Develop and apply knowledge of public relations industry
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to research, analyse and apply knowledge within public relations frameworks with due consideration to legal and ethical constraints and strategic communications management planning.It applies to individuals who work in entry level positions with a general knowledge of the structure, organisation and function of the public relations industry. Individuals in this role may provide limited leadership and guidance to others.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Apply knowledge of the public relations industry
  • Seek information on the structure and operation of the public relations industry
  • Identify and access sources of information on the public relations industry
  • Obtain information on public relations industry sectors, associations, networks and societal role
  • Identify and access information on key stakeholders
  • Apply industry information appropriately in everyday activities related to typical work roles
       
Element: Identify industry employment obligations and opportunities
  • Obtain information regarding employment obligations and opportunities relevant to the public relations industry
  • Apply information on employment opportunities and obligations in everyday activities related to typical work roles
       
Element: Conduct strategic communications management planning
  • Establish purpose and processes for setting organisation objectives
  • Identify and apply appropriate planning and measurement tools to organisation objectives
  • Develop critical success factors for the communications
       
Element: Update industry knowledge
  • Conduct formal and informal research to update general knowledge of the industry continuously
  • Monitor current issues of concern to the industry
  • Share updated knowledge with client and colleagues
  • Incorporate updated knowledge into everyday activities related to typical work roles
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Apply knowledge of the public relations industry

1.1 Seek information on the structure and operation of the public relations industry

1.2 Identify and access sources of information on the public relations industry

1.3 Obtain information on public relations industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Conduct strategic communications management planning

3.1 Establish purpose and processes for setting organisation objectives

3.2 Identify and apply appropriate planning and measurement tools to organisation objectives

3.3 Develop critical success factors for the communications

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Apply knowledge of the public relations industry

1.1 Seek information on the structure and operation of the public relations industry

1.2 Identify and access sources of information on the public relations industry

1.3 Obtain information on public relations industry sectors, associations, networks and societal role

1.4 Identify and access information on key stakeholders

1.5 Apply industry information appropriately in everyday activities related to typical work roles

2. Identify industry employment obligations and opportunities

2.1 Obtain information regarding employment obligations and opportunities relevant to the public relations industry

2.2 Apply information on employment opportunities and obligations in everyday activities related to typical work roles

3. Conduct strategic communications management planning

3.1 Establish purpose and processes for setting organisation objectives

3.2 Identify and apply appropriate planning and measurement tools to organisation objectives

3.3 Develop critical success factors for the communications

4. Update industry knowledge

4.1 Conduct formal and informal research to update general knowledge of the industry continuously

4.2 Monitor current issues of concern to the industry

4.3 Share updated knowledge with client and colleagues

4.4 Incorporate updated knowledge into everyday activities related to typical work roles

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Seek information on the structure and operation of the public relations industry 
Identify and access sources of information on the public relations industry 
Obtain information on public relations industry sectors, associations, networks and societal role 
Identify and access information on key stakeholders 
Apply industry information appropriately in everyday activities related to typical work roles 
Obtain information regarding employment obligations and opportunities relevant to the public relations industry 
Apply information on employment opportunities and obligations in everyday activities related to typical work roles 
Establish purpose and processes for setting organisation objectives 
Identify and apply appropriate planning and measurement tools to organisation objectives 
Develop critical success factors for the communications 
Conduct formal and informal research to update general knowledge of the industry continuously 
Monitor current issues of concern to the industry 
Share updated knowledge with client and colleagues 
Incorporate updated knowledge into everyday activities related to typical work roles 

Forms

Assessment Cover Sheet

BSBPUB401 - Develop and apply knowledge of public relations industry
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Date:

Assessment Record Sheet

BSBPUB401 - Develop and apply knowledge of public relations industry

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: